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Georgia’s main advantage is proximity and contrast. Within short distances, productions can move from Tbilisi to mountains, Black Sea coastline, vineyards, forests, lakes, rivers, canyons, ancient villages, modern cityscapes, and semi-desert landscapes. This makes Georgia attractive for international productions looking for visual variety, cost efficiency, and strong local support.

Georgia offers international productions a rare combination of visual diversity, accessibility, competitive costs, experienced crews, simplified logistics, production-friendly conditions, and a 20–25% cash rebate on qualified expenses through the Film in Georgia incentive programme. 

From one compact base, productions can access multiple visual worlds for film, television, commercials, photo shoots, and branded content. With deep local knowledge, international production experience, and a strong network of crews, equipment, logistics, locations, and art department partners, 20 Steps is one of the key production-service partners for international shoots in Georgia and the wider Caucasus region.

Georgia’s climate changes dramatically from west to east and from lowland to mountain. The Black Sea coast offers humid subtropical landscapes, eastern Georgia offers drier valleys and semi-desert textures, while the mountain regions bring alpine roads, snow, forests, rivers, and dramatic peaks. Georgia’s official tourism platform notes that the country includes climate zones from humid subtropical to permanently snowy and glacial areas.

This allows Georgia to double for many different visual identities: Europe, the Caucasus, the Middle East, Central Asia, ancient kingdoms, Mediterranean-style coast, subtropical forest, and remote mountain worlds.

Georgia’s protected areas add strong cinematic value. Vashlovani offers semi-desert landscapes, cliffs, dry valleys, and open horizons. Mtirala National Park and the Adjara mountains offer humid forests, mist, waterfalls, and subtropical greenery. Paliastomi Lake and the Kolkheti wetlands offer water, reeds, reflections, birdlife, and a mysterious Black Sea atmosphere.

Georgia has one of the oldest cultures in the world, with its own language, alphabet, music, traditions, and strong national identity. Its history reaches back to the ancient Kingdom of Colchis, known in mythology as the land of the Golden Fleece, where Jason and the Argonauts travelled. The Caucasus Mountains are also connected to the myth of Prometheus.

Georgia is one of the world’s oldest wine regions, with an 8,000-year-old wine tradition and the famous qvevri method of winemaking, recognised by UNESCO as intangible cultural heritage. Recent research also identifies Georgia as one of the earliest documented centres of bread wheat cultivation, giving the country a powerful cultural identity built around bread, wine, mythology, hospitality, and ancient civilisation. 

Georgian cuisine — khachapuri, khinkali, traditional bread, grilled meats, walnuts, cheese, fresh herbs, and natural wines — is one of the country’s strongest attractions.

Tbilisi is the capital, cultural centre, and business hub of Georgia. It combines historic architecture with modern hotels, restaurants, cafés, wine bars, museums, galleries, theatres, concert halls, nightlife, and creative spaces.

Batumi is Georgia’s Black Sea city, known for seaside tourism, modern architecture, hotels, casinos, restaurants, clubs, summer festivals, and entertainment.

Kutaisi is one of Georgia’s oldest cities and an important gateway to western Georgia, offering historic architecture, museums, theatres, cultural monuments, and access to nearby natural and heritage locations.